A / 01
Brand Identity
From wordmark to typography, color system, tone of voice. We translate the identity of a team into one consistent language.
- Logo
- Typography
- Guidelines
- Voice
Identity is
made of
questions.
Index 01 · Manifesto
Rawform Studio is where brands are re-asked — how they look, move, and sound. For eight years we have worked with small brands, cultural institutions, and teams who take design seriously. Every project begins with a new question; identity is the accumulation of answers.
01Manifesto
02Services
03Works
04Studio
Index 02 · Services
Three questions, three practices.
A / 02
Web Experience
Sites that are neither static nor noisy. We pair the rhythm of editorial design with the precision of interaction.
- Prototype
- Front-end
- CMS
- Design System
A / 03
Motion Design
How typography moves and interfaces breathe. Motion is treated as part of meaning — never as decoration.
- Type in Motion
- Infographics
- UI Motion
- Title Sequences
Index 03 · Works
Four selected projects.
Mirae Cooperative
2024
A quiet brand for a regional farm co-op
Identity for a 22-member farm cooperative. A modest tone, a hand-set wordmark, and a packaging system that sits well on a shelf.
Halcyon Index
2025
Information design for a finance research platform
A dashboard that arranges dense data with the rhythm of editorial design. One screen, one conclusion.
Jecheon Music & Film
2024
A typographic motion system for a music & film festival
From title sequence to the on/offline key art. A motion language where each character breathes, used across the festival's identity.
Ahn Type Foundry
2023
Web architecture for a small type foundry
Display, licensing, checkout, and specimen PDFs — a site whose only job is to let the type be seen properly.
Index 04 · Studio
A small team, slow work.
We treat design not as a result, but as the accumulation of questions.
Rawform Studio is a six-person studio founded in Seoul in 2017. We take on eight to ten projects a year. We work within the range where the same team can see a project from first conversation to final delivery.
Our clients are small brands, cultural institutions, editorial publishers, and teams who take their own standards seriously. We don't make grand promises; we start on the same page and we finish on the same page.
01
Editorial rhythm
Type, grid, and whitespace, taken seriously. One screen, one conclusion.
02
Small systems
We prefer a small token dictionary over a large catalogue. A system tomorrow's team can read.
03
Honest motion
Motion as part of meaning, not decoration. 200ms on the same page, 320ms across a transition.
04
Low tone, high bar
No exaggeration, no lowered bar. We spend the time it takes to defend the small differences.
Next
question,
yours.
Index 05 · Contact
We respond to project inquiries, interviews, talks, and editorial requests. Usually within a week.
Send an email- Email hello@rawform.studio
- Studio Seongsu, Seoul — by appointment
- Press press@rawform.studio
- Careers Now open — one design intern